Spa SEO Content Cluster Playbook

What this solves

Most spa websites publish occasional blogs but never build a compounding topical cluster.

Core system

1. Pick one money service (for example, deep tissue or cupping).
2. Publish one service landing page + two supporting blog posts every week.
3. Interlink all cluster pages with keyword-relevant anchors.
4. Add one clear CTA section near top and bottom (Call, Text, Book).

Weekly execution checklist

• 1 service page targeting local intent
• 2 support posts targeting informational variants
• 1 GBP post that points to the top converting page
• 1 refresh on an existing low-CTR page

Scale rule

Scale this cluster when 28-day organic sessions and intent events both grow by 20% or more.