Weekly 3-experiment mix
- 1 traffic experiment
- 1 landing conversion experiment
- 1 monetization experiment
Scorecard fields
- Hypothesis
- Primary metric
- Baseline
- Current result
- Decision (
Scale,Iterate,Kill)
Decision guardrails
- Scale: >= 15% lift in primary metric and no regression in downstream conversion
- Iterate: mixed signal but confidence interval still wide
- Kill: < 5% lift after two full cycles or clear downstream regression