Google Business Profile Post Cadence Template

Goal

Drive local actions from GBP with trackable CTA links.

Weekly cadence

• Monday: service spotlight with BOOK CTA
• Wednesday: trust content (review/testimonial) with LEARN_MORE CTA
• Friday: limited-time offer with CALL CTA

UTM standards

• utm_source=gbp
• utm_medium=post
• utm_campaign=gbp-post-[theme]
• utm_content=[contentAssetId-or-postId]

Kill rule

Pause post themes that run for 3 cycles without improving either sessions or intent events.