Point tools vs unified stack
| Capability | Point Tools | Unified Stack |
|---|---|---|
| SEO publishing | fragmented | coordinated weekly loop |
| GBP posting | manual | templated + attributable |
| Intent tracking | partial | call/text/book/form unified |
| Decision making | delayed | weekly scorecard cadence |
What usually changes first
- Faster iteration speed
- Cleaner attribution
- Better consistency in publishing volume